Make sure you have a gmail account set up to manage your Google Products. A gmail account makes it much easier to manage all the products you’ll be using.

  1. Sign in to your Google Analytics account
  2. Click the Admin icon  at the bottom left of the page.
  3. Click Create Property.
  4. Enter a property name.
  5. Choose your reporting time zone and currency from the drop-down menus.
  6. Click Show advanced options.
  7. Enable the Create a Universal Analytics property toggle.
  8. Add your website URL.
  9. Select Create a Universal Analytics property only.
  10. Click Next.
  11. Select your type of business from the Industry category drop-down menu.
  12. Select your business size.
  13. Choose the information you want to track under How do you intend to use Google Analytics with your business?.
  14. Click Create.
  15. Copy your tracking ID.

Resources

Understanding GA

https://analytics.google.com/analytics/academy/